Perhaps, like millions of other Americans, you saw the General Motors ad during the Super Bowl last Sunday, that showed actor Will Ferrell exclaiming that the U.S. is falling behind the rest of the world in its efforts to electrify cars. Norway, in particular, sells the most electric cars per capita than the U.S.
Well, that ad came as no coincidence after President Joe Biden spent considerable time during the early days of his administration talking about making electric cars a priority. Many parts of the world like Europe and China have already been focused on stimulating business with eclectic transportation. However, aside from Tesla and a few other efforts, the U.S. has largely been pretty quiet in this area.
Some major car companies have already jumped on Biden’s electric car bandwagon. General Motors has set the goal to be emission free by 2035. Ford has made plans to double down on electric vehicles and charging stations. Plus, there are new models of electric trucks and SUVs coming out in the U.S. in order to appeal to consumers who haven’t been interested in the smaller electric cars seen in other countries.
Consumer appeal isn’t just the only obstacle manufacturers have to overcome. The infrastructure needed to service electric vehicles needs to be expanded dramatically in order to provide renewable energy for electric car owners. All of this, of course, comes with the goal in mind of reducing the amount of carbon emissions produced by the United States and countries around the world. Transportation is, in fact, the largest source of carbon pollution in the U.S.
The changes already seen in countries like Norway are not because Norwegians are more green-thinking than Americans, but rather because it is a result of government policies. By offering incentives on electric vehicles, taxing vehicles that create more pollution, and expanding the country’s electric grid – it’s no wonder that 54% of their registered vehicles are electric.
Biden’s efforts to follow suit can make a lot of positive change if more car manufacturers and the American public can get on board.