According to an email shared by a whistleblower, the auto insurance company State Farm is encouraging its agents in Florida to donate books promoting transgenderism to 5-year-olds to their local schools or public libraries.
State Farm has partnered with the GenderCool Project, which promotes transgenderism in children through various advocacy and public awareness programs, to donate a packet of three books to local schools and public libraries, according to an email obtained by the nonprofit organization Consumers’ Research and shared with the Washington Examiner.
The three books, A Kids Book About Being Transgender, A Kids Book About Being Non-Binary, and A Kids Book About Being Inclusive, contain various descriptions of gender and identity that are intended to disprove the notion that gender is the same as biological sex and establish that it is thus changeable.
According to the whistleblower email, the “three book bundle” is marketed to children aged 5 and up by the GenderCool Project.
“The project’s goal is to increase representation of LGBTQ+ books and support our communities in having challenging, important, and empowering conversations with children aged 5 and up,” according to the email.
The email, dated Jan. 18, was sent by Jose Soto, a corporate responsibility analyst for State Farm in Florida, and it sought to recruit six State Farm insurance agents in Florida to “[receive] these books in March, then [donate] them to their community by the end of April.”
“This is a fantastic way to give back and a simple project that will support the LGBTQ+ community and make the world a better place,” the email continued.
While the communique only mentioned recruiting volunteer agents in Florida, it stated that the program is a national effort.
“Around 550 State Farm agents and employees across the country will have the opportunity to donate this three-book bundle to their local teacher, community center, or library of their choice,” Soto wrote in an email.
However, the project’s promotion in Florida is noteworthy because Gov. Ron DeSantis recently signed the Parental Rights in Education Bill into law, which prohibits classroom instruction of gender identity and sexual orientation through third grade.
Democrats and progressive pundits slammed the law, which goes into effect on July 1, as an attempt to censor gay and transgender education, which would lead to an increase in suicides among gay and transgender youth. Despite the fact that the word “gay” does not appear in the text of the law, critics and legacy media outlets dubbed it the “Don’t Say Gay Bill.”
In a conference call with reporters, Consumers’ Research Executive Director Will Hild stated that the materials promoted by State Farm and created by the GenderCool Project would be prohibited from being used in public schools once the new law goes into effect in July.
“We would hope that State Farm would… cooperate with the governor’s office or law enforcement in [Florida] to retrieve any of these books that may have been donated to public schools that by law now do not belong there,” Hild said, adding that such discussions with children were inappropriate according to “any reasonable understanding.”
Consumers’ Research, which claims to educate consumers about corporate activities, is launching a multimillion-dollar public awareness campaign about State Farm’s collaboration with the GenderCool Project. The organization, which has frequently criticized government regulations in the past, has launched several public campaigns aimed at corporations on culture war issues. The organization recently launched a major ad campaign targeting BlackRock CEO Larry Fink for his ties to the Chinese Communist Party.
The organization’s campaign uses the tagline “like a creepy neighbor,” a play on State Farm’s long-recognizable corporate slogan “like a good neighbor.”
“We think it’s important … for customers to know about this and for parents to be aware that State Farm is trying to have conversations around sexual identity without them present,” Hild said.